Tobacco companies are taking marketing to the next level of disgusting. Dogged by anti-smoking campaigns, the companies are apparently telling kids to get a buzz from gum that’s intended to curb nicotine cravings.

According to an internal document, this “new reverse process will create an incubative tobacco market designed to hatch cravings over time, thereby enhancing our potential long-term market position.” (March 2003, Memo from Herschel Moon, Assistant Vice President)

Moon apparently sent the memo to his staff on the same day a department secretary was fired. Reports allege this disgruntled ex-employee has since circulated the document. Details (and a copy of the memo if I can find it) to come.