In my other blog, Engineblog, I detailed how charities were using search marketing to help people find places to donate. A search engine is an obvious place for someone to start.

But what I also found out was that people were buying Katrina-related keyword banners to promote their own profit seeking goals — goals that had nothing to do with helping anyone in need. In one case, a musician purchased a banner for the keyword “Red Cross” in order to promote their new song. Heartless bullshit if you as me.

I could go into more detail, but I won’t. That’s because I detailed it here, with screen shots: Searching for Good.