I am patient with stupidity but not with those who are proud of it. — Edith Sitwell

Yesterday I was sitting in a meeting with a media sales rep from a trade publication, who I’m guessing was sixty-ish. The old spice that emanated from him could stop a bull.

Two hours later, one of the ladies in the marketing department was going out to lunch with her college-aged son. As she walked around proudly introducing him, I noticed it again. My olfactory system was overwhelmed by a smell, whose quantity could cover up a rotting corpse. Except this time, it was Axe Body Spray.

Then it dawned on me. We make fun of the old men that bath in Old Spice. Axe has become the Old Spice of a younger generation.