Archive for September 26th, 2005
Apple’s iBigot

I’m sure you’ve seen the new, slick ad for the Apple iPod Nano, or what I like to call the iBigot.

The commercial is catchy, with the catchy music and high production quality we have come to expect from Apple. It is also, in my eyes, racially insensitive.

The commercial show people’s hands holding the iPod Nano. Tossing it, flipping it, looking at it with curiosity. All the hands are white.

The only time an obviously black hand is shown is when it is trying to grab the iPod out of a white person’s hand.

See for yourself.

Simple oversight? Our country is inherently blind to racial inequality and the way it is quietly and shamefully accepted.